We're not an AI agency. We're ecommerce operators who use AI.
There are plenty of AI consultants who have never shipped a product page or escalated a Klaviyo flow at midnight. We have. We write about AI from the lens of someone running the store, not selling the dream.
Why this site exists
Most of the AI advice aimed at ecommerce founders is theatre. Vendor demos, LinkedIn threads, and "10x your store with AI" copy that quietly ignores the boring middle: catalog data, returns policies, brand voice, who actually owns the prompt library.
Meanwhile, a small group of operators are quietly using AI to skip 15-25 hours of manual work each week. They aren't doing anything cinematic. They have ten or twenty workflows running — product copy, helpdesk drafts, lifecycle email, review mining — and the savings compound.
aivoorwebshops.online is the playbook for that second group. Practical, platform-agnostic, no AI bullshit.
What makes us different
- Ecommerce first, AI second. We know Shopify, WooCommerce, BigCommerce and Magento from the inside. AI is a tool, not a religion.
- Workflows, not tools. Every engagement ends with a documented input → AI step → output → review pipeline. That's what scales beyond the founder.
- Training over dependency. We want your team to own the workflows. If you have to call us every time you change a prompt, we've failed.
- International by default. Examples and playbooks are tuned for English-speaking DTC brands. Shipping to multiple regions, multiple currencies, multiple platforms.
How we measure whether AI is working
We report on three things, never on "AI adoption" as a vanity metric:
- ✓ Hours saved per week — time your team gets back from manual catalog, support and content work.
- ✓ Revenue impact — through SEO traffic gains, product page conversion lifts and better lifecycle email.
- ✓ Consistency — fewer broken product descriptions, fewer ticket escalations, fewer "where did we put that file" moments.
Who's behind this
Max van Kuik has been building and operating ecommerce stores since 2014. Agency-side first, then independent since 2021. Since 2023 the focus has been AI implementation for DTC brands. Regular speaker on AI in ecommerce at international events.
For Dutch operators, our sister sites aivoorwebshops.nl, aishopify.nl and aiwoocommerce.nl cover the same ground in Dutch.
Ready to put AI to work in your store?
Book a free 60-minute AI audit. You'll walk away with the five highest-leverage AI moves for your store — no commitments.